Recent Research on the Motion Picture Industry By Steven M . Shugan University of Florida
نویسنده
چکیده
منابع مشابه
Comments on Competitive Responsiveness
M Science features many and diverse articles that analyze competitive responsiveness. Although recent Marketing Science editorials (e.g., Shugan 2002) suggest that competitive responsiveness is only a part of a comprehensive competitive marketing strategy, it remains a vital part. For that reason and many others, Marketing Science is particularly proud of this special issue edited by David J. R...
متن کاملEmpirical generalizations of demand and supply dynamics for movies
a r t i c l e i n f o High financial risks in production and marketing, the hedonic nature of products, and the global cultural relevance of movies have encouraged a substantial number of researchers to analyze the success drivers of movies. This research provides empirical generalizations in managing the supply and demand of motion pictures. Prior empirical research either ignored the endogene...
متن کاملSpatial Competition and Market Share: An Application to Motion Pictures
This paper presents an empirical assessment of movie theatre attendance in two major metropolitan markets and provides strong support for the importance of spatial characteristics in determining attendance. We consider the hypothesis that attendance at a particular movie theatre reflects a tension between two effects: a negative competition effect and a positive agglomeration effect. We find ev...
متن کاملThe Effect of Pictorial Presentation of Vocabulary on EFL Learners' Retention
AbstractThis study aimed at examining the effect of pictorial presentation of vocabulary on EFL students’ retention relying on Dual Coding Theory and Additivity Hypothesis, both of which emphasize the additive effect of images on recall. To that end, 63 students who were in grade three of high school served as the participants of the study. They were randomly divided into three groups of still ...
متن کاملEnsemble Data Assimilation System Based on Control Theory Expired 31 August 2008
Research team: David A. Randall (Co-PI) Professor, Atmospheric Science Department, Colorado State University Dacian N. Daescu (Co-PI) Assistant Professor, Department of Mathematics and Statistics, Portland State University Steven J. Fletcher Cooperative Institute for Research in the Atmosphere, Colorado State University Bahri Uzuznoglu Department of Scientific Computing, Florida State Universit...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2000